Monday Motivation: 29th February 2016

02:34 Dragons Egg 0 Comments

Monday Motivation


As Leonardo Dicaprio FINALLY get's his deserved Oscar, we thought this motivational pic was quite fitting.


Well done Leo!!!

#FilmWithTheDragon

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Post Production Thursdays: 25th February 2016

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Post Production Thursday 



An old advert, but still great!

#FilmWithTheDragon

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How To Shoot Promotional Videos For: Beauty Products

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Working Wednesday: How To Shoot Promotional Videos For: Beauty Products

There are so many beauty products out there so it’s important your brand stands out from the crowd.

With a large amount of platforms available online to promote your content, for example Instagram. With Instagram you can add your 15 second video and use the relevant hashtags to attract your target audience. The same can be done for Facebook, you can write your post and ask your friends and connections to share it.

Once the platforms have been decided on, the content of the video can be looked at. With beauty products there are different options for your video. You can have a plush advertising campaign, the type that Rimmel London produce for TV usually featuring Kate Moss.



With the general advertising campaign you can mix it up a bit. For example, in contrast with the Rimmel video, we have The Body Shop Christmas 2015 ad featuring a more diverse and ‘real’ group of people.


And of course we can’t talk about video advertising without mentioning Dove. Dove pride themselves on being the Champion for the “everyday” woman, stating that you ARE beautiful, as we see in this moving advert.


#FilmWithTheDragon

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DoP Tuesday: 23rd February 2016

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DoP Tuesday

'When I get to the end of operating a gruelling handheld shot and just hear “… Scene complete.”'


(taken from DoP Life)

#FilmWithTheDragon

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Monday Motivation: 22nd February 2016

06:22 Dragons Egg 0 Comments

Monday Motivation



Short and sweet. You can do anything if you put your mind to it!

#FilmWithTheDragon

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Friday Favourites: 19th February 2016

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Friday Favourites

1) This 360 Music Video: Godlike


The Digital Arts Online has the whole scope on Puzzle's new 360 music video! Worth a read.

2) This Homemade Hologram


You can read more about making your own hologram here at the Telegraph!

3) This Image: Mind

This week may have been long, and our minds may have felt like the below picture, but it's the weekend now. Time to relax.
(Taken from dearmrbill.tumblr.com)

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Post Production Thursdays: 18th February 2016

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Post Production Thursdays

Happy Thursday! 

For our post production post, we will be sharing a blog post that gives an insight into how Rushes created the graphics and animations for the James Bond film SPECTRE.




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It's All About The Schedule

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Working Wednesday: It's All About The Schedule

Writing a production schedule is often the most laborious task of pre-production,  but it's essential.

Your production schedule is essentially your bible for the production, it is one of the most important documents you will need, apart from the script! It's there to state what scenes you are shooting where and when. Sounds quite standard doesn't it? However, it is also important to know that these can change at the drop of a hat. What happens when your location is suddenly unavailable for the day? Or one of your cast suddenly won't make it in for the shoot day? This is where your schedule becomes your god send!

It's good to use a scheduling software such as Movie Magic, as breaking your script pages into eights and counting the locations by hand can be very tedious and a monumental waste of time.

Once you have your list of locations and their availability, stick to it. There is no need to shoot the production in a shot by shot, scene by scene fashion, you will be wasting time moving from location to location.

Make sure your crew know on the day what they are shooting, what cast are in, what props, ect. The last thing you want is for your crew to stand around looking lost. So keep everyone well informed.

It is also extremely important to remember that sometimes things will happen that are out of your control, and you have to find alternatives. With a clear plan it will be easier to reschedule and relocate.

Organisation is the key. But don't forget to have fun too!

#FilmWithTheDragon


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DoP Tuesdays: 16th February 2016

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DoP Tuesdays

Taken from DoP Life - This is great!

'When you come up with a really great idea on how to save some time and it takes three hours to turn over'



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Monday Motivation: 15th February 2016

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Monday Motivation

This week we are going to use the discovery of gravitational waves as an example of motivation.


As many know, Albert Einstein first theorised about these waves in the universe in 1915, and now, over 100 years later we prove it.

It just goes to show, never give up on something you believe in. Work for it.

#FilmWithTheDragon 

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Friday Favourites: 12th February 2016

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Friday Favourites

Its the Friday before Valentine's, hope you're ready for a loved up weekend. And if you don't have anything planned, check out our favourites!

1) This Music Video: OK Go


Follow the link above to see their new music video shot in zero gravity!

This is amazing, OK Go always come out with amazing videos. We'd love to do something like this, maybe not for those of us that suffer from motion sickness!

2) This Advertising Campaign: Pandora


Because it's Valentine's Day soon, better get those gifts in order!

3) This Advertising Campaign: Reebok


We love the colours and the minimalistic style in this commercial. 

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Post Production Thursdays: 11th February 2016

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Post Production Thursdays


If you have seen 'Sicario' then you will love this. 

The geniuses over at Digging Deeper have made this amazing video that takes an in depth look into the colour and contrasts seen in Sicario and how these contrasts add to the bigger picture.


#FilmWithTheDragon

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The Force of Documentary

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Working Wednesday: The Force of Documentary


Documentary: "Using pictures or interviews with people involved in real events to provide a factual report on a particular subject" - Oxford Dictionary


Documentary is one of the oldest formats on television that is still popular today. Because of it's versatility you can produce a documentary on any subject. From Ancient Rome to a call centre in Swansea, learning about life, the planet, the history of us and contemporary life has been explored, filmed and broadcast for many viewers to see. Using documentary as an educational tool has been thoroughly exploited. There's something that little bit more romantic and imaginative about showing a documentary on the Pre Raphaelites than reading about it in a text book. 


Documentary brings out the voyeur in us, with our arguably unhealthy obsession with looking into people's lives. We ask why, but it's simply human nature. The Greeks sculpted stunningly breathtaking statues of us, Shakespeare wrote plays on the intricacies of the human psyches and the human conditions, and we, who live in the digital age, film it.

It can either bring people together or pull them apart. With the world opening up a little more, as it were, there are more opportunities to film different cultures in different geographical locations. You can follow Simon Reeve through Greece from the comfort of your own home and you can journey to these exotic places through the documentary and learn more about cultures and the beautiful world we live in.

 It's no wonder the documentary has survived and thrived for so long!

#FilmWithTheDragon















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DoP Tuesdays: 9th February 2016

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DoP Tuesdays

When they call wrap and you start packing up and then the director says they need to quickly grab one more shot.


(taken from DoP Life)




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Monday Motivation: 8th February 2016

06:57 Dragons Egg 0 Comments

Monday Motivation



Start somewhere even if its writing up a plan of action, making a few phone calls or just talking about your ideas. Making a start is better than doing nothing.

Happy Monday!!

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Friday Favourites: 5th February 2016

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Friday Favourites

It's the end of the first week of Feb! 

To celebrate here are our Friday Favourites:

1) This Video: The Revenant by Tarkovsky.


2) This Quote: Hitchcock



3) This Animation: Game of Thrones






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Post Production Thursdays: 4th February 2016

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Post Production Thursdays


We have something fun for you this week! The brilliant guys at 1A4 STUDIO release short animated videos on the TV shows and films we all know and love.

Have a look at their take on them. 



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What Brand Image Are You Portraying Through Your Video?

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Working Wednesday: What Brand Image Are You Portraying Through Your Video?


We are starting to get to grips with the New Year, and with it new technologies and trends, but still promotional videos (albeit much more popular) are not seriously taken into consideration when doing marketing budgets.

There is still a large notion that you can get a promotional video shot on high quality equipment for cheap. The costs simply don't add up.

As a consumer, you wouldn't want to see an advert on TV or online for a high street brand, or car brand that was shot on a phone or tablet and edited by someone who got savvy with i-Movies, it would put you off the brand. So don't do the same to your consumers.

There are many companies that get seduced by the beaming 'videographer' who assures you that for a few quid he will shoot and edit your video on his camera. But please beware, as there are probably a lot of talented people out there doing the same thing, there are a lot of people who are inexperienced and will deliver low quality and usually jumpy edits.

Promotional video should be seen as an investment, you should seek out professionals who know how to sell through video and chances are you are going to make the cost of the video back with interest! A good video is attractive, and these videos get shared, this means more views, more likes, more website views and ultimately more converted customers!

Don't forget that this low quality video is portraying your brand. Your customers are not only after your product, they are looking to buy from your brand, as chances are you are not the only one selling what your selling. It's your brand that differentiates you from your competitors, so make sure your brand image is top notch!

There's a saying "Branding is what people say about you when you are not in the room" so make sure you leave them with a good impression.



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DoP Tuesdays: 2nd February 2016

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DoP Tuesday


Today we are not posting about a gif but going to be giving you a link to the largest camera sensor 'In The World!' It's a game changer.




#FilmWithTheDragon

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Monday Motivation: 1st February 2016

06:47 Dragons Egg 0 Comments

Monday Motivation


It's the first Monday of February, we survived January! Some have stuck by their New Year's revolutions, others broke them long ago! But we are here to say keep going!


#FilmWithTheDragon

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