Post Production Thursdays: 31st March 2016
Post Production Thursday
Wow. The new opening sequence for Marvel's Daredevil is just amazing. The blood red and the liquid animation is inspiring! Plus it really suits the series!
DoP Tuesday: 29th March 2016
DoP Tuesday
Staying with the lighting theme, we have another very interesting article on what effects light can have on your body, our emotions and even motivation.
Post Production Thursdays: 24th March 2016
Post Production Thursdays
Here is the showreel for a great 3D generalist we are lucky to know, Anatoly and will hopefully be working with us very soon!
To check it out click on the link below:
DoP Tuesdays: 22nd March 2016
DoP Tuesdays
This week we have an article we'd love to share.
"WHY IS LIGHT A DRUG" by Robert Bain and Nicky Trivett
Here's a snippet to get you interested!!
"The leading researchers suggest that we start thinking about light as a drug, such is its potent effect on our bodies and its rhythms."
Friday Favourites: 18th March 2016
Friday Favourites
1) This Advert: Chanel
Yes, it's old. But we still love it!
2) This Advert: IKEA
3) This Advert:Beagle Street
Post Production Thursdays: 17th March 2016
Post Production Thursdays
This Game of Thrones style advert for Grimbergen is stylish, on topic and great! It's a must watch!
How To Make Promotional Videos For: Sportswear
Working Wednesday: Promotional Video: Sportswear
Sportswear commercials are becoming increasingly more cinematic, show stopping and motivational. If they are making you, the viewer, want to get up and play sports or work out, then they have achieved their goal; because you will need something to wear when your running/ swimming/ going to the gym.
Another way for sportswear brands to draw more attention to themselves is to use celeb endorsements. A great example of this are the Foot Locker adverts, this one featuring Kevin Hart.
There are many brands that have mastered the "motivational" advert, Nike being one of the most famous, and after looking at the above video you can see why.
In contrast to the typical motivational sportswear adverts, there are more comical ones. For example, one from our last Friday Favourites blog (and yes, it's another Nike commercial).
Another way for sportswear brands to draw more attention to themselves is to use celeb endorsements. A great example of this are the Foot Locker adverts, this one featuring Kevin Hart.
DoP Tuesday: 15th March 2016
DoP Tuesday
This week we have something different for you.
In a BBC News article, Anthony Don Mantle explains and gives advice on how to be a Cinematographer. Click on the link below to read what he has to say.
Friday Favourites: 11th March 2016
Friday Favourites
This week we are getting active with three great sporting adverts. Get your trainers on everyone!
1) This Ad: I Will
2) This Ad: Nike's Women Vs Men
3) This Ad: Don't Go Down
Post Production Thursday: 10th March 2016
Post Production Thursday
This video will give you an insight into the amazing Sky Q Viewing advert.
DoP Tuesdays: 8th March 2016
DoP Tuesday
We love our DoPs, but this is extremely funny!
Friday Favourites: 4th March 2016
Friday Favourites
Here are your exciting Friday Favourites! And they are exciting, we have three visually stunning documentary films to transport you to exotic and breathtaking places.
1) Samsara
Watch the above trailer for this brilliant non narrative documentary and find out more about it here: http://www.barakasamsara.com/samsara/about
2) Baraka
The maker of Baraka went on to do the above mentioned Samsara. They have a clear style, so captivating! The makers also shot both documentary films on 70mm film making the productions even more surreal.
3) Ashes and Snow
Ashes and snow has a strong theme throughout, it's reflected in the use of colours and movements.
All of these documentaries are a must watch for budding (and experienced) filmmakers, use them to inspire you for your next project. Take them as a learning that the world we live in is colourful, different, unusual and simply beautiful.
So go out there and film it!
Challenges Facing Your Small Business
Working Wednesday: Challenges Facing Your Small Business
Starting your own business can be a daunting journey, but the risks are worth it if it's something you believe in.
Money
Money is of course the most important point here. Money is the factor that enables your business to grow, whether it's to buy the relevant equipment, or to hire an extra person, it's how you manage the business accounts that will set you up. You need to think long term effects, that shiny brand new macbook with all the latest tech may be extremely tempting, but do you need to spend the extra couple of hundred when you can save and get something that will do the job. In the beginning you need to be frugal, save the money for what really counts, or for incase of emergencies.
When pricing your work too, know your outgoings, your ROI, know what your competitors are pricing. Do your research. You don't need to be raking it in from the first few clients, just make sure your price is enough to cover the cost of the service (or product) itself, and a little to cover your overheads in the company. There will be room to grow later, but only if you look after your accounts!
Exhaustion and Setting Your Priorities
In the beginning it seems to be "all systems go" and it's tempting to stay up all night working on perfecting your product/ service, or doing that one last email! But don't give in to the temptation. Sometimes the best thing for you and the company is a night off, especially when you face challenges a fresh look at things can be very beneficial.
A good way to avoid exhaustion is to make sure you have your priorities set out, otherwise if you are working on everything all the time, your work will suffer. Start the day with the most difficult or challenging task, then the rest of the day will seem easier! And don't forget to keep going, praise yourself.
Skills Shortage
Be aware of your skill set, this may be your business, your pride and joy, but you can't be everything and everyone in it. It will lead to the above mentioned exhaustion and will hinder your company. If you are a creative that misses details, hire a "completer finisher" to make your visions into a reality that will sell. Know your teams weaknesses and strengths and divvy out the work load accordingly. Ask others that have worked in companies similar to yours, use their knowledge and experience to put your company at an advantage.
Founder Dependance
This is a very important issue to address. When you get momentum behind your business you need to make sure you have the right people in place and the right layout to ensure that if anything happens to you you know that your business is still in a position to make money.
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